What is a Virtual Event

Organizations are turning to virtual events to help address the challenges of cost, time and effectiveness of a physical event. Virtual events are an innovative way to drive sales leads, and incremental revenue. Virtual events allow corporations to deliver a powerful, consistent message to employees, prospects and customers around the world, while protecting their brand.

In an online setting, a virtual event replicates marketing events such as trade shows, user conferences, and other physical events, creating a real life experience for your sponsors and attendees; all from the comfort of your favourite chair!

All events begin with the attendees creating a profile during registration which provides basic business information on an attendee. The information collected can be customized to suit the event objectives. The profile can be used to facilitate social networking for attendees, and to provide exhibitors with valuable information about the attendees present at their booth.

The intuitive virtual platform ensures quick and easy navigation throughout the event. From the lobby, attendees can choose to enter the conference hall, exhibit hall, networking lounge, or resource center. The virtual event platform has the ability to conduct many highly involved activities, simultaneously, creating a many to many real life experience.

In the conference hall attendees listen to live or on demand presentations from key note speakers. There they can

interact with industry experts or even other attendees. Several keynote speakers will be scheduled throughout the day. The attendees can choose to listen to all key note speakers or only those of interest.

The exhibit hall is open for the duration of the event, allowing attendees to visit at their leisure. The solution ensures quick and easy navigation throughout the exhibit hall which amounts to a significant time savings for attendees.

The sponsors can dynamically staff their booth to support the traffic. This ensures responsiveness of the sponsor to all attendees. Attendee profiling allows a sponsor to focus on the attendees most qualified. At the booth, attendees can listen to a product demonstration, chat with sponsors or other attendees, download collateral of interest or enter a contest. At the end of the show, sponsors will have access to detailed attendee reporting. The reports contain comprehensive information on who attended the booth, what questioned they asked, what information they downloaded, and how much time they spent at the booth. This provides the sponsor with lead generating metrics.

In the networking lounge conference goers can mingle, share event experiences with friends and colleagues, and chat with industry experts. This is all made possible through attendee profiling.

Before leaving the show, attendees can visit the resource center where they can review or download white papers, industry articles, press releases or any other reference material.